We are currently living in a nation with a population of 311,591,917 people. Of that population 53% of the adults access the web through mobile devices. Even more astonishing is that of the full population, 31% of those who are mobile capable access the web primarily through mobile devices — Holy moly, those are some astonishing numbers from the Nieman Journalism Lab!
Our friend and advisor, Luke Wroblewski, has noted a few more astonishing numbers regarding mobile tech and the exponential growth seen throughout the world. One more jaw-dropping stat to throw at you is the fact that it is projected that by the year 2015 mobile data usage should reach 75 exabytes annually (that’s 75 MILLION terabytes)! Guess it’s time to put some thought into building a separate mobile site to optimize those mobile experiences. “But wait, what about responsive web design? Oh, so many choices, and now — I am oh so confused!”
A great deal of discussion/argument/fisticuffs is over building responsive web designs or to simply go forward with separate (mobile and desktop) site designs. With this battle there is no right answer here. Because we are looking at the notion of Mobile First design rather than separate vs. responsive web design.